✨ Accomplished a 20% increase in APC’s attendance
✨ Posts shared by all speakers and organization members increasing traction
✨ Commended by Bolt team on this year’s event graphics

Austin Product Conference (APC) is an annual glimpse into the future of Product, Design, and Engineering. We collaborate with high-profile speakers who discuss innovations/trends in fintech, e-commerce, gaming, crypto, automation, and the future of work. Texas Product Engineering Organization (TPEO) puts together this event every year to increase community presence and maintain industry connections. This past year we involved executives from Chime, Bolt, UiPath, and Irreverent Labs.

Last year’s graphics did a great job putting out information but could use more depth and interest, especially considering how much we rely on social media for attendance. My job was to revamp all assets to make them more engaging and effective with up to date visuals that would prompt more students to share on their social media.

✅ Update visual assets for current marketing campaign
✅ Manage shares and engagement through Instagram, Slack, and event coordination team
✅ Create a campaign plan and handle communications with potential attendees as well as current TPEO members